Duracell ® is the world's leading manufacturer of long-lasting alkaline batteries. Trusted everywhere, Duracell ® batteries offer dependable power solutions for emergency preparedness and safety devices such as flashlights, radios, smoke alarms, carbon monoxide alarms, clocks, medical equipment, and more.
See the wide variety of dependable, long-lasting Duracell batteries in this video.
Watch this video to see how Duracell batteries are lasting longer in 99% of devices.
Formed from the words "durable cell" and introduced in 1965, the iconic Duracell ® brand continuously develops batteries that are more powerful, more efficient, and longer lasting than competing brands. Over the years, Duracell ® has been responsible for many industry innovations, including the first alkaline AA and AAA batteries and the first hearing aid cell button. Duracell batteries were also the first to land on the moon as part of the Apollo 11 mission in 1969.